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Open-Source Ad Campaigns
Let your customers do the marketing.

In the 18 months since Mozilla released its open-source Firefox browser, more than 150 million users have downloaded it. Not bad, considering the nonprofit foundation has no marketing staff to speak of.

So what keeps Firefox hot?, a Mozilla website where users post ideas for marketing schemes and volunteers put the most popular ideas into action. Don't laugh: The site has more than 160,000 members, and Mozilla claims it has lured 10 million users away from other browsers.