Jeremy Derr jobbar inte längre i Apple Genius bar och därför har han möjlighet att berätta mer om sitt liv som Apple geni.

Utdrag ur artikeln:
"But first, a bit of history: It might seem hard to believe, but there was a time in the not-so-distant past of 2001 that magazines such as BusinessWeek screamed, "Sorry, Steve, Here's Why Apple Stores Won't Work." Retail consultants and online chatterers fell all over themselves to join the nay-saying chorus - some chiming in right up until the moment it was reported that Apple's 174 stores generate $4,032 in annual sales per square foot. That beats Best Buy, Saks, and even Tiffany & Co.

It doesn't take a genius to figure out that this is a textbook example of how to do things right. Apple's retail success spoke for itself when its stores reached $1 billion in annual sales faster than any retailer in history. That was in 2004. In 2006? Sales reached $1 billion a quarter."

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