Lyssnade precis på det. Det var iPodens marknadsandel han pratade om. I 5 länder (utöver USA) är den nu över 50%: Storbritannien, Schweiz, Kanada, Austalien och Japan. I ett flertal länder, däribland Sverige och Danmark så har den ökat med 10-20 procentenheter.
10% låter absolut inte omöjligt. På Chalmers ser man säkert en 20-30% marknadsandel idag om man räknar datorer vid studieplatser. Det samma gäller allmänt caféer i Göteborg, och även andelen vänner som skaffat mac har ökat explosionsartat.
I have two guys, if I could, for both of you I think on the first one. International sales, is there any way to give us some color on the international sales? In particular, Europe looked pretty good, and the flavor between iPods and CPUs. iPods have in the past few years been traditionally ahead of U.S. orientation. Is that expanding significantly? In other words, was a lot of the upside in your iPod you think driven by sales outside of the U.S.? Is there any color you can give us there on the international sales?
Keith, if you look at Europe in particular, the Mac unit growth in Europe was 28%, and that compares to a market growth of 9%, so they were also over three times the market.
We did grow iPod sales faster outside the United States, which was our goal, if you recall. As Peter talked about in his opening remarks, we had several countries that did exceptional. We now have five countries that are above 50% -- and this is in addition to the United States -- the U.K., Switzerland, Canada, Australia, and Japan. If you look at some of the other countries that we put significant attention to from an advertising point of view and a channel development point of view, France, Germany, Italy, Spain, Belgium, Sweden, Austria, Denmark -- all gains between 10 and 20 points of share.
We feel very, very good about how we did on both the Mac and the iPod internationally, particularly in Europe.
If you look at some of the other countries that we put significant attention to from an advertising point of view and a channel development point of view, France, Germany, Italy, Spain, Belgium, Sweden, Austria, Denmark -- all gains between 10 and 20 points of share.